Ebony is a brand dedicated to Black Americans. Its showcasing the Black community since last 65 years. It is going to have firt-ever Beauty and Grooming Awards in its annual September “Celebrity Style” issue. EBOBY editor-in-charge Ms. Amy DuBois Barnett spoke about the awards.
Amy said, “We found a void in the marketplace where Black women and men can turn to find trusted, recommended products that are the ‘go to’ products for both celebrity beauty professionals, beauty-obsessed consumers and our own staff. Unlike other beauty award lists, we went beyond our circle of friends and family, and engaged some of the most authoritative names in Black American beauty across the country.”
Beauty experts which include makeup artists, hair stylists, manicurists, and dermatologists was chosen by EBONY to select winner for Beauty and Grooming Award. Each product was tested subsequently by top black beauty bloggers. Finally EBONY Beauty & Style editors has decided this year’s 50+ winners across six categories – skincare, anti-aging, makeup/color cosmetics, hair, essentials, and men’s grooming.