The reports have it that the world renowned undergarments brand Jockey is all set to launch line with another famed brand Zoe. Jockey, 136 years old brand, has recently organized a fashion show last week in New York and now it is geared up for hosting a grand bash with Rachel Zoe in Los Angeles. This party will be held on October 17th and be conducted for the launch of Rachel Zoe Major Must-Haves from the brand Jockey line of women’s undergarments and shapewear.
The chief marketing officer of the brand, Jockey International, Dustin Cohn has revealed that the bash will bring in the informal presentation, a Disc Jockey and abundant of Zoe’s celeb clients to be a lively part of the event.
He further announces that the film unit from the Rachel Zoe venture will be there to film the event for the reality show ‘Bravo’. It has been revealed that this launch of Zoe endorsed line for the jockey International will have the full support with the multimillion dollar advertising investment and marketing campaign.