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How to look stylish in outdoor clothing

How to look stylish in outdoor clothing

So its not stopped raining in weeks and the Great British weather shows no sign of abating.  The hair cut of the sartorial gent cannot be ruffled by the weather and the pocket square looks terrible when the crease has dropped from being soaked through.  Fear not, it is possible to look stylish in a waterproof jacket and not look like a weatherman or a happy hiker.  Here are the top brands and best ways to look sharp in outdoor brands

The North Face

This US superbrand is first and foremost a technical outdoors brand.  The street appeal however is immense.  TNF clothing has a great cross over to the high street with its straight line cuts and attention to detail.  The classic black jacket with white logo on the chest and the shoulder has been seen on many celebs including Robert Patterson, Russell Crowe, Brad Pitt and even the leader of the free world Barack Obama.

A soft shell is the way to go with The North Face.  This is a lightweight jacket which keeps of the worst of the elements and sharp in all uses from the door to the hill to the pub.  Also look out for items in their Summit Series as these are pieces which are relatively exclusive.

Jack Wolfskin

This newcomer to the UK is making a big impression.  With a huge advertising budget including sponsoring Liverpool FC and at other premier league grounds this German brand have hit the UK hard.  The trademark paw print logo is instantly recognisable and is cool without looking like a logo from a kids school bag.  The brand is successfully managing to ride the fashion train without alienating its core audience of outdoor enthusiasts.  Jack Wolfskin now has stores in Covent Garden, Regent Street and both London Westfield centres.

Jack Wolfskin make everything from Rucksacks and Tents to Boots and Sleeping bags but if you want a good jacket to keep you dry then the Resolution Jacket is the one (RRP £150).  It is 100% waterproof, has a detachable hood and for those cold winter days you can zip in a compatible fleece liner.


This is the brand for the guy who knows the outdoors.  Rab are from Sheffield and were set up by mountaineer Rab Carrington in the late 1970’s.  Now they are creating innovative clothing and sleeping bags for the serious expedition, however the design team do a great job and use interesting colours, understated design and cutting edge fabrics such as Polartec Neoshell and eVent.  Not well known by those out of the trade but being increasingly seen on the high street.  To finish our outfit the Rab Microlight Alpine(RRP £150) is a great ultralight piece.  Filled with the highest quality European goose down and with a Pertex Microlight shell this jacket will keep you warm and keep the worst of the wet weather at bay.

About Author: Neil Park is buyer and style guru at the outdoor clothing and equipment specialists Gear-zone.co.uk